Field Estimate Communication Automation

Automate the four customer touchpoints that matter most in the estimate workflow — so every customer gets a clear, consistent experience without adding more work to your day.

Four Automations. Zero Extra Work.

FECA handles the communications your customers expect — automatically, every time.

First-Contact Follow-Up

As soon as a new lead comes in, the customer gets an acknowledgment. They know you're on it — no waiting, no wondering.

Appointment Confirmations

When an estimate visit is scheduled, the customer gets a confirmation with the details — date, time, and what to expect.

Day-Before Reminders

The day before the appointment, a reminder goes out so the customer is ready when your crew shows up.

“On My Way” ETA Messages

When your team is heading out, the customer gets a real-time ETA notification so they know exactly when to expect you.

How It Works

CRM Status-Triggered

Automations fire based on where the lead sits in your pipeline. Move a lead to a certain column and the system takes action.

SMS and/or Email Delivery

Messages go out via text, email, or both — whatever works best for your customers.

Delivery Logs

Every message is logged for reliability tracking. Know exactly what was sent, when, and whether it was delivered.

Pricing

FECA

$75/month

All four automations included

First-contact follow-up
Appointment confirmations
Day-before reminders
“On my way” ETA messages
CRM status-triggered automations
SMS and/or email delivery
Delivery logs for reliability tracking
FECA setup is included in GROUNDWORK. Ongoing automation requires a $75/month subscription.
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Stop Losing Leads to Silence

Every missed follow-up is a missed opportunity. FECA makes sure your customers hear from you — automatically, every time.

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